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Increasing participation in Alliance One is our main focus for 2014. With more participants, Alliance One has a greater ATM reach and more cardholders, both of which make our program more valuable by expanding our surcharge-free options as well as driving more traffic to participant ATMs.
Starting in December 2013, we began advertising a first quarter promotion in various trade publications that waives the Alliance One implementation fee for any new financial institutions that sign-up by March 31, 2014.
So, if you know of financial institution in your area that has been interested in Alliance One or that could benefit from being a participant, we kindly encourage you to tell them about the first quarter 2014 promotion. Interested financial institutions can call 614/825-9374.