As ATM fees continue to rise, cardholders are on the search for ATMs that can cut them a break. And, thanks to your participation in Alliance One, your cardholders have thousands of options for selective surcharge-free ATMs across the country. And they are searching them out.
With approximately 10,000 visitors searching for ATMs on allianceone.coop monthly, and with more than 5,000 downloads of the Alliance One ATM Locator app in the last year, it’s clear Alliance One is a valuable choice to thousands of cardholders.
A few years ago, Alliance One ran several promotions at regional conventions and events that helped significantly boost app downloads, proving that once financial institutions get the word out about the app to cardholders, cardholders take advantage of it. For example, a promotion of the ATM Locator app during the Indiana Credit Union League Annual Convention resulted in an 8.3% increase in total downloads.
To help your financial institution promote Alliance One and the ATM Locator app to your cardholders, check out the following tips:
- Update your website’s About Us page to include Alliance One information/benefits, such as the many ATMs new members will have access to when they join your credit union.
- Make sure the Alliance One info/logo is always included on all of your collateral materials, including those for SEGs/business origination groups.
- Make Alliance One info prominent on your website’s homepage. It should be easy to find.
- Help your members find ATMs on the go with the Alliance One mobile app. Whether you’re using a tablet with members in your branch, or they’re using their own tablets on the go or at home, the mobile app has been optimized for electronic devices with larger screens and for increased security.
- Use the free promotional materials themed for each season that you can print right from allianceone.coop. Just go to the “Marketing Resources” section after logging in to allianceone.coop. Each piece can be customized with your financial institution’s logo, and include:
- Lobby signs
- Teller/table tents
- Deposit/statement stuffers
- Web banners to add to your website